The business side of engineering
Sales training for engineers & technical professionals
More than technical skill
Technical knowledge is an important part of a successful career, but understanding how businesses develop relationships, identify opportunities, and generate revenue can be just as valuable.
We offer introductory sales training and coaching designed specifically for engineering students, aspiring engineers, and professionals entering technical industries — a practical introduction to how salespeople identify opportunities, communicate with customers, build professional networks, and manage the sales cycle.
Who it's for
For anyone who wants to better understand the business side of technical industries.
i.
Engineering Students
Gain exposure to the sales profession and learn how technical knowledge can translate into business opportunities.
ii.
Recent Graduates
Explore career paths in technical sales, applications engineering, sales engineering, and business development.
iii.
Technical Professionals
Build a working understanding of customer relationships, sales processes, and commercial decision-making.
iv.
Career Explorers
Find out whether technical sales or business development could be the right direction for you.
What you'll learn
Six modules, from what salespeople actually do to where a technical background fits in.
Module 1
Introduction to the Sales Profession
The role of sales within a business, how sales professionals contribute to company growth, and how technical sales differs from traditional consumer sales.
Module 2
Understanding the Sales Cycle
The stages of a typical business-to-business sale — identifying potential customers, qualifying opportunities, presenting solutions, following up, and closing business.
Module 3
Prospecting & Networking
How sales professionals develop new relationships, identify potential customers, build professional networks, and create opportunities through meaningful connections.
Module 4
Communication & Customer Relationships
Asking the right questions, listening to customer needs, explaining technical solutions clearly, and developing long-term professional relationships.
Module 5
Following Up & Managing Opportunities
Why consistent follow-up is one of the most important parts of sales, with basic methods for tracking conversations, managing opportunities, and staying in contact throughout the cycle.
Module 6
Technical Sales & Career Opportunities
How engineering and technical backgrounds complement careers in sales engineering, industrial equipment sales, manufacturing, technical consulting, and business development.
Real-world, not theory
The training emphasizes practical examples and real business interactions rather than complicated sales theories. Participants come away with a grounded understanding of how sales operates within technical and industrial industries.
The goal isn't to make anyone an expert salesperson in a single course. It's a foundation to build on throughout a career.
- Persistence
- Organization
- Communication
- Relationship Building
Flexible formats
Sessions are tailored to the audience's experience level, professional interests, and educational objectives.
In Person
In-Person Training
Interactive introductory sessions for individuals, student groups, educational programs, and small professional teams.
Remote
Virtual Training
Remote instruction and coaching for individuals or groups who prefer to participate online.
Even if you never sell
Engineers frequently work alongside sales teams, customers, project managers, and business development personnel.
Even for those who never pursue a sales career, understanding the sales process improves communication, strengthens professional relationships, and gives real insight into how technical projects and business opportunities come together.